"Education, in general, should not be limited to the acquisition of knowledge and preparation for a career, or, in common parlance, to make a better living. And we must think in terms of a better living not only for the individual, but also for the society as a whole. The education system must, therefore, pay more attention, indeed the main attention, to the building of character, with emphasis on moral and ethical values." Menachem Mendel Schneerson